Open a Moment
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Open a Moment ~
Sidney Bensimon, Photographer
Ashley Klinger, Agent
Dallas Raines, DigiTech
AGX - Michael, DigiTech Agent
Mark Luebbers, Photo Assistant
Martin Bourne, Prop Stylist
Leilin Lopez, Prop Assistant
Pearl Jones, Food & Bev Stylist
Christine Quach, Food & Bev Assistant
Allison Gumbel, Stylists Agent
Jake Hakanson, Producer
Katy Potter Singer, Production Coordinator
Under my creative direction, we launched a highly successful trade campaign for the holiday season, collaborating with expert photographer Sidney Bensimon and her team, along with our own 3D designers and art directors, to create a truly unique portfolio campaign for Bacardi products. Our team created an effective design framework used across multiple channels, carefully choosing colors and lifestyle images that connect with consumers for different occasions.
Role: Lead Creative & Associate Creative Director
Team:
Lead Art Director: Marla Campbell. SR AD
Group Creative Director: Mandi Bright
Lead Writer: Sarah O’Hanian, SR CW
Art Director: Amy Ruimveld, AD
Writer: Odun Ishola, SR CW
Digital Shelf Art Director: Cassandra Varenhorst
Production Lead: Steve Janik, Senior Production Artist
Production: Andrew Elter, Associate Retouching Director
Image Retouching: Scott Brisky, Senior Retoucher
Let’s mark the occasion…
Open up something special.
Let the ice crackle. The aromas tangle with inspired flavors that
entertain & engage the palate. Be it smoke, spice, or fine botanicals…
when you give the gift of a premium spirit,
you’re giving more than just a bottle.
You’re giving an experience to celebrate with every sip.
The goal is to capture the moment of cocktail enjoyment after being gifted a great bottle of liquor. The scene is a celebratory party with gifting cues, a high-energy feel, and cocktails & bottles on a hosting table. This is for a holiday & New Year’s program for our suite of luxury liquors including Patron Tequila, Bombay Sapphire, Grey Goose and Angels Envy.
