Enjoy Like a Pro
I led the development of a fresh visual identity for Michelob Ultra’s retail campaigns, adapting to diverse shopper occasions and aligning with new global standards. Our team crafted designs for eight trade programs, displays, and signage, ensuring brand consistency through designated colors and lifestyle imagery across each occasion.
Role: Lead Creative / Assoc. Creative Director
Team: VP Creative Director Tony Mavrelis, Sr. Art Director Yi Qu, Art Director Jon Duong, Jr. Art Director: Mike Otero, Copywriters: Peter Kliefoth & Rene Otero, 3-D Artists: Mark Lie & Ed Petche & Max Dawson
Ready Set Enjoy
At the beginning of the year, as we anticipated the arrival of summer, we crafted a comprehensive trade plan. However, the world had other plans, as the widespread impact of COVID-19 upended our carefully laid-out strategy. But rather than succumbing to despair or giving in to disappointment, we mustered our creative forces and swiftly adapted, devising an innovative and inspiring summer program that would encourage our valued consumers to make the most of the season with Ultra.
Lead Designer Justin Munger
Enjoy Like a Pro
We created a trade campaign for Team Ultra athletes, capturing their skill and joy during moments of "enjoyment" to inspire a love for physical activity. In 2020, with no shoots possible, I collaborated with retouchers to bring athletes to life in a “home” style environment using limited assets, fostering connection and shared enthusiasm.
This was all created during 2020, no shoots were being executed, so I worked with our team of retouchers to bring the athletes to life in a “home” style environment utilizing a limited number of assets.
Jimmy Butler
Serena Williams
Peyton Manning
Kerry Walsh-Jennings
Anthony Davis
Brooks Koepka
We made a unified design to showcase our Team Ultra athletes. Additionally, we created displays and signs for wholesalers to promote the program.
Summer Like a Pro
As summer arrived, we set out to update our trade appearance. This year, with changed COVID rules, the ATL agency provided us with photography of our athletes enjoying the summer.
