VIVA LA OLA

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VIVA LA OLA 〰️

K38 Surf Lager

Golden Road Brewing tapped our team to launch K38, a bold, surf-themed lager, with custom in-store displays that captured the laid-back surf vibe. These unique pieces embodied the brand’s identity, making a lasting impression and reinforcing Golden Road's place as a craft brewing innovator.

Role: Lead Creative
Team: Jr Art Director Emily Maczko, Copywriter Peter Kliefoth, 3-D Artists Ed Petche & Mark Lie

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Look & Feel

We designed the pieces to stand out in the on and off premises by utilizing 3 different wood textures, to capture the entire family of K38, as well as provide unique textures for each of the 2 SKUs to be hero’d. We also included an illustration that hints at the K38 sur-fbreak to help tell the full story of this new product.

For the on-premise, we designed a surfboard rack-inspired table tent/phone charger, so that consumers could recharge at the bar.

For the on-premise, we designed a surfboard rack-inspired table tent/phone charger, so that consumers could recharge at the bar.

For the off-premise, we designed a surfboard shelving unit that could hold various SKUs of beer all while featuring different surfboard designs.

For the off-premise, we designed a surfboard shelving unit that could hold various SKUs of beer all while featuring different surfboard designs.