We adapted a global campaign for trade environments, creating a unique illustration style aligned with brand guidelines while supporting multiple programs and new product launches.
Role: Lead Creative/Assoc. Creative Director
VP Creative Director: Tony Mavrelis
Assoc. Art Director/Illustrator: Mike Otero
3-D Artist: Mark Lie
“Make Summer a Vacation in the Life Artois”
For the Summer of 2020, we introduced the Life Artois to our trade partners, with custom illustrations, dimensional displays, and a call to make summer a vacation, wherever you were.
“Solstice Lager Launch”
For the launch of their summer seasonal, Solstice, we wanted to continue the story while capturing the epitome of warm, summer nights near the lake.
“Stella Artois Holiday”
For Holiday 2020, we continued the campaign with a new message focusing on the intimacy of the holidays and the overarching theme of giving.
Role: Lead Creative/Assoc. Creative Director
VP Creative Director: Tony Mavrelis
Assoc. Art Director/Illustrator: Mike Otero
3-D Artist: Mark Lie
“Stella Artois Midnight Lager Launch”
Alongside a national campaign, we put together two looks to help launch their winter seasonal, Midnight Lager, with accompanying illustrations for when it’s merchandised next to Stella Artois and photography pieces to stand on its own.
Photographer: Chris Litwin
Role: Lead Creative/Assoc. Creative Director
VP Creative Director: Tony Mavrelis
Assoc. Art Director/Illustrator: Mike Otero
3-D Artist: Mark Lie
“Stella Artois Evergreen”
For the start of 2021, our team was tasked with defining what role Stella Artois plays in our, much more, intimate gatherings.
Role: Lead Creative/Illustrator/Assoc. Creative Director
VP Creative Director: Tony Mavrelis
Assoc. Art Director/Illustrator: Mike Otero
3-D Artist: Ed Petche
We created scenarios for custom shopping occasions, as well as a bar scene.
Along with custom signage and messaging, we designed an evergreen perm piece that could be used for 6-packs or could be transitioned to holiday specifics to capture shopper’s attention with cross-merchandise.
“Stella Artois Valentine’s Day”
With the shopper heavy occasion of Valentine’s Day, using our Evergreen pieces as a starting point, we created custom signage and pieces to help show how you can pour your heart into the Life Artois with Stella. Along with a custom piece for the off and on trade, we created same sex couples to showcase that every person can be in the Life Artois.
