Screen Shot 2015-11-08 at 8.12.46 PM.png

Upshot Concept

With the dawn of the 21st anniversary upon us, Upshot Agency asked employees to come up with their idea for a new brand identity that could move forward in 2014. With this mantra, I created a unique icon out of "u"s that form a connected group. 

With that finished symbol, a typeface and color scheme was chosen to reflect how we'd like to see ourselves in the new year.