K38 Surf Lager

Role: Lead Creative
Team: Jr Art Director Emily Maczko, Copywriter Peter Kliefoth, 3-D Artists Ed Petche & Mark Lie

The team at Golden Road Brewing Company sought our design team to successfully launch their latest creation, K38 - a refreshingly bold and uniquely inspired surf-themed lager. We embraced the challenge of creating custom display pieces that beautifully encapsulated the vibes and laid-back essence of the surf culture, bringing the true essence of K38 to life within the confines of stores. Meticulously crafted with attention to detail, these exclusive display pieces effortlessly harmonized with the brand's identity, leaving an impression on customers and further solidifying Golden Road's reputation as a trailblazer within the craft brewing industry.

Look & Feel

We designed the pieces to stand out in the on and off premises by utilizing 3 different wood textures, to capture the entire family of K38, as well as provide unique textures for each of the 2 SKUs to be hero’d. We also included an illustration that hints at the K38 sur-fbreak to help tell the full story of this new product.