Tasked with creating striking imagery for Pacifico & seafood, we hired Clayton Hauck, a local Chicago photographer known for his fantastic product work, to capture the appetizing appeal of seafood and the golden colors of Pacifico. I was in charge of sketching the shots, selecting talent, choosing props, & art directing the photoshoot with the clients.
Role: Lead Art Director
Assc. Creative Director: Eric Baskauskas