Subway Restaurants - Digital Menu Boards

The task at hand was creating consistency across the Subway Digital Menu Boards, which are in 70+ stores around the country. We were tasked with reformatting, redesigning a large amount of information that was on their current menus into the digital space in a clearer & more digestible system. I defined a set of digital standards that were used across a small team of developers & motion graphics editors. Our team was in charge of concepting, designing, & executing monthly campaigns that paired with their national promotions & local promotions.

Role: Art Director
Creative Director: Jack Liebl

During this time, I was tasked with creating evergreen images for an internal loading page. 

Being tasked with creating in-store videos that provide more information for consumers, below are a few examples that were concepted, animated, and published in house.

Role: Art Director
Sr. Motion Graphics Editor: David Kail
Motion Graphics Editor: David Huettner

Video Passwords: $ubw@y