Our team was tasked with creating a program that showcased Stella Artois as the beer for most meal occasions. Through observing food trends and recipe sites, our team was able to provide a solution for in-store that provided an opportunity for consumers to elevate their every day meal, with the addition of Stella Artois. We designed displays, signage, and initial thought-starters for a microsite that would help our consumers.

User Flow

With our food trends in our pocket, we took a look at the 4 main things that our consumers are looking for when it comes to creating a weeknight meal. Time, style of diet, execution, and type of ingredients. With this, I designed an initial user flow.

Initial Page Mock Ups

From the initial user flow, I concepted a simple design & prototype to help showcase just how this microsite could be used by a consumer.

Signage Design

With our look and feel defined, with a premium design, we designed key pieces to get our messaging in places our consumers were at.

Merch Design

Along with an overarching program, in-store displays, and an app concept, we wanted to make sure that Stella Artois was top of mind in-store when consumers were shopping for the ingredients of their meal. We designed a custom tote that would be merchandised near our beer stacks with our communication to drive through our message.