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Pacifico USOS/USOSb

USOS Concept - Surfeza
Utilizing strong natural textures in the logo, a look was established revolving around the natural aspect of surfing: the water, the wood used to make surfboards, and a bright cyan to match the water of the ocean. As well as a custom typographic logo that captured the waves.

USOSb Concept
Coming off of a strong USOS, the US Open of Snowboarding is another event that Pacifico is an official sponsor of. We wanted to “paint the town yellow” using Pacifico’s strong visual identity. Using a minimalist approach to feature their beer & the snowboarder, I was able to achieve a clean, sophisticated take on the USOSB.