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Corona Summer 2016

Tasked with defining a space for Corona drinkers to elevate their summer, Corona partnered up with multiple brands to help bring the party to the user. Our team was tasked with capturing photography, designing a mark & overarching program that would win over millennials in the summer season. I was tasked with concepting the photoshoot, design & execution of the Point of Sale bundle, & the management of the promotional website design with our team of designers & developers.

Role: Lead Art Director/Designer
Assc. Creative Director: Eric Baskauskus
Sr. Creative Director: David Nigh
Creative Director: Brett Wilkes
Digital Designer: Adam Limanowski
Developers: Brian Thiel, Darren Angle, & Berato Wilson
Production: Michael Ploog
Video Production: David Kail & David Huettner
Photographers: Day 19: Jeremy & Claire Weiss


Initial Program LOGO Concepts


Final Promotional Logos 

Final Main Visual


POINT OF SALE BUNDLE


PROMOTIONAL WEBSITE (CORONAUSA.COM)

For a more interactive portion of the site, we concepted & created cinemagraphs to help put the consumer in the summer mood.

Password: coronalime

Password: coronagirl