A non-profit in need of a new identity, I was tasked with creating a mark that would identify with women cyclists, new & old, while capturing the diversity of any woman. This ended with a solid primary mark, simple with geometry and a modern typeface, and multiple secondary logos that can be used across many different elements. Along with a new brand identity, came a new website that was simple & easy to navigate. Along with creating & defining their identity, I am also tasked with providing them with social community management, web administration, creating social content and designing any materials that are requested.
Along with their new identity, I've been tasked with creating various promotional materials for their mission. Including printed marketing materials, t-shirts, all online content, & directing photoshoots.
Photography by Tyler Bartley